Rooftech NL gets 3× more qualified leads , without adding headcount.
A 24/7 chatbot that qualifies every inbound quote request, roof type, surface area, job scope, and pushes a pre-filled lead card into HubSpot before any rep opens their inbox.
Reps were spending hours on inbound enquiries that should never have reached them.
Rooftech NL generated steady inbound quote requests through their website, but had no qualification layer. Every enquiry, regardless of size, feasibility, or urgency, went directly to a sales rep via a contact form. After-hours requests waited until the next morning. Reps were spending the first half of their day triaging leads instead of converting them, and smaller jobs were slipping through uncontacted while bigger opportunities waited in the same queue.
A chatbot that qualifies, scores, and books, before a rep sees the lead.
Every website visitor captured. Every quote request qualified conversationally. Reps open HubSpot to a ranked list of pre-filled, pre-qualified leads, not a raw inbox.
Qualification criteria defined
Sales team documented every data point needed before a site survey is worth booking, roof type, surface area, pitch, condition, urgency, and project timeline.
Conversational intake built
Chatbot collects all qualification data through a guided conversation, not a static form. Visitors describe their job in natural language; the bot extracts and confirms structured fields.
Lead scoring applied instantly
Qualification answers scored against Rooftech's ICP criteria in real time. Hot leads flagged for same-day callback. Out-of-scope enquiries politely declined with a referral.
CRM record pushed automatically
Pre-filled HubSpot contact created for every qualified lead, job scope, roof details, contact info, lead score, and full chat transcript included before a rep opens the record.
Calendly booking embedded
Qualified leads offered a site survey slot directly in the chat. Booking confirmation and address capture handled by the bot, no rep involvement until the visit.
Live in 8 days
First qualified lead delivered to HubSpot within 8 days of project kick-off. After-hours enquiries captured from night one.
Reps call qualified prospects. The chatbot handles everything before.
More qualified leads per week
Increase in leads meeting ICP criteria delivered to reps, same ad spend, same website traffic.
Missed after-hours enquiries
Every quote request captured and qualified 24/7, including evenings, weekends, and public holidays.
Rep time on lead triage
Reduction in time reps spent sorting and qualifying raw inbound enquiries before the chatbot was deployed.
Days to production
First qualified lead delivered to HubSpot within 8 days of project kick-off.
The smallest stack that solved the problem.
Your leads qualified
before you wake up.
30-minute call. We'll map your inbound enquiry types and show you what the chatbot can qualify on day one, free, no deck.